The electric car had to show the industry that it was profitable. The Mercedes EQE simply did it

The electric car had to show the industry that it was profitable.  The Mercedes EQE simply did it


While the market is just taking off and taking its first steps, there are already electric cars that are more economical than their ICE counterparts. It’s not just about getting a higher profit from the units sold. It is already more profitable to produce some electric models than diesel or petrol versions.


EQE and Class E, head to head. That’s what they announced from Mercedes. His Mercedes EQE (which we talked about in our Mercedes Vision EQXX review) is already more interesting in production than the Mercedes E-Class, brand CEO Harald Wilhelm has realised.

“We have been selling the Mercedes-Benz EQE for around three months and can already say that the EQE’s profit margin is on the same level as that of the E-Class,” assured InsideEVs’ manager. And the Mercedes EQE isn’t the only one, announcing that the EQS is close with the Germans’ S-Class.

Expensive. In fact much more expensive. From Motorpasión they point out a very specific fact to understand why this Mercedes EQE is as profitable as a Mercedes E-class: at the entry-level price, it costs 18,228 euros more than its combustion engine counterpart. A strategy most brands opt for.

In the last few days we have seen Tesla announce a price increase on its Tesla Model 3 (in Spain only the basic version is included in the Moves III plan), BMW or Mercedes themselves had already warned and in our review of the cheapest electric cars at the moment we also checked it in a recent update.

But it’s big news. The fact that the Mercedes EQE is currently one of the few electric cars that is as profitable as its combustion brother does not detract from its importance. Consider that the Mercedes E-Class is an established model on the market and that the EQE has only been sold for a quarter, as Harald Wilhelm points out.

Although sales of electric cars at Mercedes are increasing, the truth is that the registrations of these models are still very low compared to those of combustion. According to its own information, the company sold 487,100 vehicles in the second quarter, 25,200 of which were purely electric.

Notwithstanding the higher selling price, the fact that the Mercedes EQE is just as profitable as the E-Class and the EQS is about to do the same with the EQS shows that despite their fixed costs, they can achieve similar utility as they are much higher Fewer units will be produced.

a sign of hope. Currently, most electric vehicles manufactured are less profitable than internal combustion engines or are even produced at a loss. But these latest models include the Ford Mustang Mach-E, which as a supply chain victim loses money with every piece.

Of course, Ford’s best-selling electric car was profitable until an unforeseen price hike reversed the situation. A photo they are already seeing with good eyes from General Motors who are also considering a return to Europe.

just the beginning. The performance of Mercedes electric sedans is just the beginning of what electric car manufacturers can earn. They have shown that a higher price has led to higher profits, although their registrations have fallen sharply, especially in Europe.

The Mercedes EQE data expect a different reading. Mercedes is going it alone when it comes to producing electric cars, but considering that we’ve been seeing the market standardize for years, how long will it be before large corporations like Volkswagen or Stellantis really start reaping the benefits of electric cars?



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