Wayne Griffiths, the Bowie of cars

Wayne Griffiths, the Bowie of cars

Wayne Griffiths has been Seat’s CEO since October 1, 2020. He defines himself as a rebel with two causes, namely the expansion of Cupra, Seat’s sports brand and the latter’s digital transformation towards electric vehicles. In this sense, this Englishman, but avowed European, got a German passport after his dissatisfaction with Brexit, he explains that …

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